Contextual advertising is a sort of targeted advertising that involves displaying ads based on a website’s or app’s content and keywords. Contextual advertising is not a new approach, but it’s making a huge comeback in this era of privacy-conscious marketing. With all of the upcoming huge developments in the industry’s use of personal data.
Contextual advertising is a simple, cost-efficient, and successful way to advertise. Additionally, it allows advertisers or ad providers to exert control over how their ads are displayed. As a result, it is the most cost-effective way for startups and small enterprises to enter the advertising market.
Here, we’ll either create new advertising campaigns in Yandex Direct and Google AdWords or analyze and improve those that have already been established.